Why on the Web?...

Internet users are informed consumers who — according to demographics — have significant

buying power. They're likely to do the majority of their pre-purchase research on the Web.

Advertising on the WWW provides buyers (and your potential customers) an easy way to find

the products and services you have to offer. And with literally hundreds of thousands of

businesses on the Web, being seen is key!

Users can search for a listing by business name or business type in any state across the nation,

or access the hundreds of related links that are updated regularly. Through the WWW,

businesses can promote their products and services by publishing product lists, descriptions,

photos, and audio/visual marketing messages. You can also have a direct link to your

homepage, eliminating the need for users to know their specific URL. WWW provides

consumers with valuable shopping information while saving them time and energy.

Demographics of Online Users:

  Educated: 61% of its users have at least a college degree.

  Upscale: average household income is $59,600.

  Professional: 50% are professional or managerial.

           Source: Simba Communication

Advantages of Online Advertising:

 • There is a very large audience, offering broad exposure to your advertising message.

 • Technology enables you to change your message whenever and as often as you wish,

thus keeping it fresh and interesting to your audience.

 • Through the use of e-mail, the Web enables you to establish a dialog with your customer, 

which is different from the one-way nature of a traditional advertising message.

• As technology evolves, the Web can exchange detailed information between you and your

 customers.