If someone is looking for shoes, they might head to a search engine and do a search for either the specific pair that they would like to purchase or just a shoe store that they can browse online. When someone is looking for an editor for a book that they have written, they are likely to go to a search engine to find what they need. Many use search engines, and they use them when there is a product or service that they need and they cannot find. When a business or individual invests in search engine optimisation for their website, they help those who rely on search engines to find that website.
If a website is scattered in the way that it is set up and in the content that it offers, it may not show up in search engines in the way that the owner of the website wants it to. If a website is filled with content but none of that is really focused on specific keywords or one set idea, that website might not get visitors. It is important for a person to invest in search engine optimisation help for their website so that the content on it will be focused on keywords related to it.
No matter what kind of work a person does and what kind of an industry they are involved in, if they have taken the time to have a website created then SEO work is important to them. No matter why a person wants people to visit their website and no matter what they have to gain through those who do come to the website, SEO content is going to get that website to show up in search engines so that the website will be noticed and accessed by people who are interested in it.